Full Array LED : Full-array LED TVs deliver deeper blacks and brighter bright areas for a much more dynamic, cinematic picture.
XR Cognitive Processor : Cognitive Processor XR understands how humans see and hear. It transforms any sound and vision into extremely immersive experience.
XR Triluminos Pro : Thanks to Cognitive Processor XR, TV reproduces color in a way that humans find beautiful
XR Contrast Booster 5 : You can enjoy deep blacks and intense brightness, as well as natural contrast
Acoustic Multi-Audio : You can hear the immersive sound, even more precise sound position with X-Balanced Speaker and new Sound Positioning Tweeter.
X1 4K HDR PROCESSOR : With our powerful 4K HDR Processor X1, clarity, color and contrast is enhanced for all your favorite content.
TRILUMINOS PRO : Richer color palette shows you subtle difference of colors.
100/120Hz Panel :Get smooth and sharp detail even in fast scenes, perfect for sports and fast action videos.
Google TV OK Google : Sony’s TV will be 1st launch Google TV with new Home UI Easily find movies and TV shows from all your favorite services in one place.
Flush Surface (excl.85″) : With a ‘Flush Surface’ bezel, you enjoy TV.
Ambient Optimization Light Sensor : In any environment you will enjoy TV content with best PQ & SQ setting
X1 4K HDR PROCESSOR : With our powerful 4K HDR Processor X1, clarity, color and contrast is enhanced for all your favorite content.
TRILUMINOS PRO : Richer color palette shows you subtle difference of colors.
100/120Hz Panel :Get smooth and sharp detail even in fast scenes, perfect for sports and fast action videos.
Google TV OK Google : Sony’s TV will be 1st launch Google TV with new Home UI Easily find movies and TV shows from all your favorite services in one place.
Flush Surface (excl.85″) : With a ‘Flush Surface’ bezel, you enjoy TV.
Ambient Optimization Light Sensor : In any environment you will enjoy TV content with best PQ & SQ setting
4K HDR : HDR video delivers more natural, attractive picture because it has more color and contrast data than conventional content.
X1 4K Processor : Only Sony has the X1 Picture Processor to enhance color, contrast and clarity for a superior picture.
androidtv : With over 5,000 apps and Chromecast built-in Sony’s Android TV is the smarter way to get to all your favorite content quickly.
Ok Google : Search and play content & services, and control Lighting, security cam, anything as you want to do with voice with Google Nest
X-Protection PRO : Enjoy your entertainment, without any disruption. This TV with X-Protection PRO is extremely durable and protected from dust, humidity, power surges and even lightning strikes.
4K HDR : HDR video delivers more natural, attractive picture because it has more color and contrast data than conventional content.
X1 4K Processor : Only Sony has the X1 Picture Processor to enhance color, contrast and clarity for a superior picture.
androidtv : With over 5,000 apps and Chromecast built-in Sony’s Android TV is the smarter way to get to all your favorite content quickly.
Ok Google : Search and play content & services, and control Lighting, security cam, anything as you want to do with voice with Google Nest
X-Protection PRO : Enjoy your entertainment, without any disruption. This TV with X-Protection PRO is extremely durable and protected from dust, humidity, power surges and even lightning strikes.
